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- 10/06/18--05:57: _Warren Buffett is t...
- 10/10/18--11:29: _Richard Branson is ...
- 10/12/18--07:48: _Giorgio Armani is w...
- 10/17/18--12:11: _Russian billionaire...
- 10/19/18--07:39: _Outrageous photos s...
- 10/22/18--08:10: _How a billionaire f...
- 10/23/18--07:51: _Here are the most o...
- 10/25/18--07:57: _Outrageous photos s...
- 10/26/18--10:27: _Billionaires like B...
- 10/29/18--13:24: _Valedictorians rare...
- 10/30/18--06:23: _This cruise ship is...
- 11/01/18--16:14: _Tech's biggest CEOs...
- 11/03/18--02:34: _These are the 19 co...
- 11/06/18--07:35: _A UN expert said Sa...
- 11/14/18--08:28: _Super rich people a...
- 11/18/18--09:07: _The fabulous life o...
- 11/21/18--07:21: _The president of a ...
- 12/07/18--09:43: _19 crazy facts abou...
- 12/08/18--08:46: _The 25 richest fami...
- 12/09/18--07:54: _A French perfume br...
- Warren Buffett's estimated net worth is $88.3 billion.
- But you wouldn't know the investor is America's third-richest man by his frugal lifestyle.
- Buffett lives modestly and is one of the world's most generous philanthropists, opting to give away most of his billions to charity.
- Sir Richard Branson, founder of the Virgin Group, has an estimated net worth of $5 billion.
- When he spends his money indulgently, it's only to make money in return — like renting out real estate he owns, such as Necker Island.
- In fact, Branson once said in an interview that he's "embarrassed" by displays of wealth, like leaving large tips and buying things for "pure luxury."
- A member of the Giving Pledge, Branson would rather spend his money on philanthropy.
- Fashion designer Giorgio Armani is worth $8.8 billion, according to Forbes.
- The 84-year-old has made his fortune not only in fashion, but also in accessories, perfumes, makeup, sportswear, interior design, real estate, restaurants, hotels, and even chocolate.
- Armani owns a 213-foot luxury yacht and homes in Italy, the French Riviera, and the Caribbean island of Antigua.
- Here's a look at how Armani makes and spends his billions.
- Billionaire Roman Abramovich was once the richest man in Russia.
- Today, estimates of his net worth range from $11.6 billion to $14.1 billion.
- The billionaireowns UK's Chelseasoccer team as well as stakes in steel giant Evraz and mining company Norilsk Nickel.
- From superyachts and private jets to chateaus on the French Riviera, here's how Abramovich spends his billions.
- Private jets are the choice mode of travel for billionaires, CEOs, celebrities, and world leaders.
- These aircraft cost millions to hundreds of millions of dollars and often come with luxurious leather seats, full dining rooms, private bedrooms, and fine cuisine.
- Here's what it's like to fly on a private plane.
- 10/22/18--08:10: How a billionaire from another state can influence your elections
- Facebook CEO Mark Zuckerberg and his wife have ponied up $1 million to support a statewide ballot measure that would soften penalties for drug possession.
- Zuckerberg's investment in a ballot measure a long way from home is hardly unique.
- This year, 25 American billionaires have invested more than $70.7 million for initiative campaigns in 19 states where they do not reside.
- Neiman Marcus' multimillion-dollar Christmas list is back, and it's more extravagant than ever.
- The "Fantasy Gifts" section offers billionaires and the ultra-wealthy the chance to buy one-of-a kind luxury items like custom art pieces, first-class travel experiences, and private yachts.
- See the most expensive gifts on the 2018 list.
- Billionaire children have privileges many will never know.
- Some spend their parents' money on college tuition and hobbies.
- Others spend their fortunes a little more lavishly — think: world travels, yacht vacations, and designer clothes.
- Mark Zuckerberg and Bill Gates are some of the world's most famous entrepreneurs — and billionaires.
- They also dropped out of college. One in eight billionaires on the Forbes 400 are college dropouts, according to a study by UK job site Adview.
- However, experts suggest you stay in school.
- GPA is one of the most important markers of success in school — but in the real world, that number has less of an effect on life achievement or wealth.
- Eric Barker, author of "Barking Up The Wrong Tree," says that becoming a millionaire or billionaire doesn't require an outstanding GPA or being class valedictorian.
- In fact, he says the average college GPA of American millionaires is 2.9.
- In the video above, Barker explains what impacts success more than GPA.
- The super-rich can now buy permanent homes on a 971-foot long cruise ship for up to $36 million.
- Utopia, which is set to launch in early 2019, is designed to be a floating luxury apartment building.
- The ship will travel to major sporting and cultural events around the globe such as Wimbledon, the Olympics, and Rio de Janeiro'sCarnival.
- 11/03/18--02:34: These are the 19 countries with the most billionaires in the world
- According to the 2018 edition of UBS and the PwC's Billionaires Report, the number of billionaires in the world is very much on the rise.
- There were 2,158 people to join the ultra-rich club last year, up from 1979 in 2016.
- The total wealth among billionaires has also grown from 19% in 2017 to a record total of $8,900 billion.
- In a recent report, UN Special Rapporteur Leilani Farha said San Francisco's homelessness crisis was a "cruel" violation of human rights.
- The city is set to vote on Tuesday on a controversial ballot measure that would tax the city's largest corporations to fund services for the homeless.
- Many billionaires, including Square CEO Jack Dorsey and Zynga co-founder Marc Pincus, have come out against the measure, arguing that it unfairly targets their companies.
- Farha praised Salesforce chairman Marc Benioff's decision to support the tax, arguing that more CEOs should be willing to surrender their wealth to help the homeless.
- Super rich people are paying up to $500,000 to install luxe panic rooms in their homes.
- These bulletproof and blast-proof rooms come with flat-screen TVs, high-end décor, and bars.
- These lavish panic rooms have spiked in popularity as gun violence has picked up.
- Ultra-wealthy private jet owners no longer want the interiors of their aircraft to look like a private jet.
- Instead, they want the inside to resemble their home or office.
- Many of the same materials and colors used in residential interior design, such as composite wood and cooler color tones, are starting to show up in private aviation.
- Private jet owners also want to be able to sleep soundly on their planes, so they're getting custom mattresses and custom bedding to fit their aircraft.
- 12/07/18--09:43: 19 crazy facts about Bill Gates' $127 million mansion (MSFT)
- Welcome to Xanadu 2.0, Bill Gates' massive mansion in Medina, Washington.
- Last valued at $127 million, the mansion has 7 bedrooms and 18.75 bathrooms.
- As you might expect, it's loaded up with lots of little details, from tech gadgetry to eco-friendly design.
- Take a look at the craziest things about Bill Gates' mansion.
- 12/08/18--08:46: The 25 richest families in the world, ranked
- The richest families in the world own billions, possessing $1.1 trillion in wealth collectively, according to Bloomberg.
- This wealth is derived from various industries, including retail, media, agribusiness, technology, and more.
- From the Ferrero family's Nutella fortune to the Walton family's Walmart fortune, here are the 25 richest families in the world.
- A bottle of perfume encrusted with rubies, diamonds, and gold will cost you up to $20 million.
- It's part of a fragrance line from French luxury brand Morreale Paris with bottles that start at $1.5 million and can cost up to $20 million depending on customization of the bottle.
- Each bottle takes more than 35 people up to a year to make and it's marketed for "royals and the .0001%."
Warren Buffett, America's third-richest man, has increased his net worth by around $10 billion in the past year, according to the Forbes 400, which was released on Wednesday. But what else would you expect from the "Oracle of Omaha," who began building his wealth at age 11?
Still living in the house he bought in the 1950s and driving an equally modest car, Buffett prefers to keep and grow his money rather than take it out of the bank. Not one for lavish purchases, he spends relatively little of his billions — except when it comes to philanthropy.
Buffett is regarded as one of the most generous philanthropists in the world, having donated more than $46 billion since 2000.
However he uses his money, not much is spent on himself. See how Buffett spends — or doesn't spend — his billions.
Warren Buffett has a net worth of $88.3 billion, making him the world's third richest person.
He began building his wealth by investing in the stock market at age 11 and currently runs Berkshire Hathaway — but you wouldn't know he's a billionaire by the way he spends his money.
He previously told CNBC and Yahoo Finance's "Off the Cuff" that he's "never had any great desire to have multiple houses and all kinds of things and multiple cars."
See the rest of the story at Business Insider
Nearly 50 years after dropping out of high school at age 15 and founding his first business, Sir Richard Branson is now the billionaire chair of the Virgin Group, which brings in more than $21 billion annually in global revenue.
Having overseen approximately 500 companies, Branson, who is known for his charisma and eccentric behaviors, has an estimated net worth of $5 billion.
Ever the savvy businessman, Branson has spent some of his billions indulgently, but only to make money in return — like renting out real estate he owns (think Necker Island). When it comes down to it, Branson is rather frugal, opting not to own objects of pure luxury. He also donates much of his time and money to philanthropic efforts.
Below, see how the eccentric leader spends his billions.
Richard Branson launched his first business at age 15. In 1972, he founded Virgin Records and went on to launch the Virgin Group conglomerate. Through this, he's built an estimated $5 billion net worth.
Branson is well-known for his jet-setting adventures and eccentricity, such as dressing as a butterfly to run a marathon.
Source: Business Insider
Virgin Media, Virgin Australia, and Virgin Atlantic are some of the biggest companies under Virgin Group.
See the rest of the story at Business Insider
Giorgio Armani, the co-founder and sole owner of fashion house Armani, is worth $8.8 billion, according to Forbes.
His empire also spans industries that include accessories, perfume, makeup, interior design, real estate, restaurants, and hotels. The business mogul brought in $2.7 billion in revenue in 2017, according to Bloomberg, which looked at filings with Italy's business register.
The 84-year-old spends part of his fortune on multiple private homes all over the world, from Italy to the South of France to the Caribbean island of Antigua. He also owns a 213-foot luxury superyacht.
Here's a look at what nearly $9 billion buys.
SEE ALSO: The 25 richest people in fashion
Giorgio Armani is one of the richest people in the fashion industry, with a net worth of $8.8 billion.
Armani was born in the northern Italian town of Piacenza in 1934 and later attended medical school at Piacenza University for two years before leaving for his military service.
While on leave from the military, Armani got a job as a window dresser at Milan department store La Rinoscente, where he worked up to a buyer position, marking his first foray into fashion.
See the rest of the story at Business Insider
Russian billionaire Roman Abramovich, owner of the UK's Chelsea soccer team, is known for his mind-boggling collection of superyachts, luxury cars, private planes, and lavish homes around the world.
The Wall Street Journal once nicknamed his global collection of extravagant possessions "The Roman Empire."
Once the richest man in Russia, Abramovich has amassed a vast personal fortune. The 51-year-old billionaire is the largest shareholder of Evraz, Russia's second-biggest steelmaker, and also owns stakes in the world's largest producer of refined nickel, according to Bloomberg.
Here's how Abramovich spends his billions.
Roman Abramovich is a Russian billionaire with an estimated net worth between $11.6 billion and $14.1 billion.
Once the richest man in Russia, Abramovich's net worth peaked in 2008 at $23.5 billion.
The 51-year-old billionaire became a high-profile figure in Britain after he acquired Chelsea Football Club in 2003.
See the rest of the story at Business Insider
The preferred mode of travel for billionaires, CEOs, celebrities, and world leaders, the private jet can be seen as the epitome of luxury and wealth.
Traditional commercial flying is an affordable service for the masses, but flying on a private jet is a very different world, Eric Roth, president of International Jet Interiors, told Business Insider.
"Privacy, productivity, comfort, luxury and convenience are some of the major differences between flying private vs. commercial," Roth said. "You decide when you want to leave – YOU dictate the schedule — not the airlines. Chinese food for your flight from Teterboro to Van Nuys? No problem. Need to change your plans mid-flight and reroute to another city? OK."
Private plane travel represents freedom for those who can afford it, he said.
"Flying on a private jet can be the difference of being at three different cities for meetings and still returning home at a decent hour. Time is the one commodity that even money can not buy. A private jet is the best way to 'buy time,'" Roth said.
Here's a look at what it's like flying on a private plane.
Flying on a private jet is a luxury form of travel usually associated with the ultra-wealthy, celebrities, business magnates, and world leaders.
Source: Business Insider
Private aviation didn't start becoming popular until the 1960s, after the first Learjet took flight in 1963.
In the 1970s, private planes were exactly as groovy as you'd expect.
Source: Getty Images
See the rest of the story at Business Insider
There would appear to be no shortage of issues competing for Mark Zuckerberg's attention. Security breaches. Russian disinformation campaigns. Politicians' demands for more regulation.
But the 34-year-old Facebook founder and CEO is also interested in a more local version of politics: He and wife Priscilla Chan have ponied up $1 million through their philanthropic Chan-Zuckerberg Initiative to support a statewide ballot measure that would soften penalties for drug possession. The constitutional amendment would also put savings from prison budgets into treatment for drug users.
The measure wouldn't affect Zuckerberg's palace in Palo Alto, California, his 700-acre estate on the Hawaiian island of Kauai or another home he owns in San Francisco's hip Dolores Heights. This effort, dubbed Issue 1, is on the ballot in Ohio.
Ana Zamora, criminal justice manager at the Chan Zuckerberg Initiative, said the charity is "pleased to support Ohioans in directing taxpayer dollars to rehabilitation, drug treatment, and education programs that are proven to improve public safety."
Not all Ohioans are happy about the California billionaires' involvement. Louis Tobin, the executive director of the Ohio Prosecuting Attorneys Association, opposes the measure, arguing that fewer people will enter treatment without the threat of jail time.
"We think setting criminal justice policy by constitutional amendment is a terrible idea, and I think what makes it even worse is that it's not being proposed by Ohioans. It's being driven by money from out of state," Tobin said. "We're going to have to live with the unintended consequences of this."
Zuckerberg's investment in a ballot measure a long way from home is hardly unique. Liberal billionaire George Soros has given $5 million for issues on the ballot this fall around the country. California environmentalist Tom Steyer has spent $10 million.
All told, this trio and 22 other American billionaires have invested more than $70.7 million for initiative campaigns this year in 19 states where they do not reside.
Meanwhile, as little as $7.2 million has gone from their wallets and those of other billionaires to campaigns in their home states, according to a Center for Public Integrity analysis of state records.
In total, the $78 million tally from all 34 billionaires — local givers and out-of-state donors alike — may be pocket change to them, but it is more than 10% of the $648 million disclosed so far this year for statewide ballot measure campaigns, as tracked by the nonpartisan political encyclopedia Ballotpedia. And the total is likely an undercount of billionaires' influence on this year's ballot measures. It doesn't include gifts from billionaire-led corporations, nor from nonprofits where the billionaires are among a multitude of backers, nor from nonprofits whose donors' identities are unknown.
As with Tobin and the prosecutors association in Ohio, the handouts from the wealthy to campaigns across state lines rankle some local opponents, even though no one questions their legality. Just who should decide issues in their states, they ask — the people who live there or some rich folks from out-of-state?
"We believe strongly that a California billionaire coming into Arizona and spending $10 [million] to $20 million to cram this thing down our throats is problematic," said Matthew Benson, an opponent of a renewable energy measure in Arizona backed by billionaire investor Steyer, which would require utilities to get half their power from wind and solar sources by 2030.
Other local activists say it's fine to have billionaires funding ballot initiatives, which let voters decide issues directly.
"There's nothing illegal about this," said initiative expert and University of Florida professor Daniel Smith. "In some ways it's less corrupt than if they were making contributions to lawmakers or giving favors to lawmakers."
Indeed, the Supreme Court ruled in 1981 that states cannot limit contributions to ballot measures partly because measures, unlike candidates, cannot be corrupted.
Billionaires and ballot measures are not a new combination. Oil industry magnate John D. Rockefeller was behind a 1912 Colorado referendum campaign to eliminate an eight-hour-maximum workday for miners. California software developer Ron Unz funded a Colorado initiative in 2002 to ban bilingual education. Former New York City Mayor Mike Bloomberg has funded campaigns in California to hike cigarette and soda taxes.
"The fact is that you need a lot of money to even get one of these campaigns off the ground," said Josh Altic, ballot measures project director for Ballotpedia, adding that the average cost for a campaign to get on the ballot in 2016 was more than $1 million. "It's not very unusual to have really rich individuals or financially influential corporations giving a lot of money."
Cash from afar
Two wealthy families who don't live in Florida gave millions to a ballot measure there this year. Five members of the billionaire Bonderman family — four children of private equity titan David Bonderman along with his wife, psychologist Laurie Michaels — contributed $3.2 million to the campaign for a measure that would restore voting rights to felons in the Sunshine State.
The Bondermans appear to be spread out among several states, none of them Florida. James and Liz Simons live in New York and California, respectively.
Kirk Bailey, the political director of the American Civil Liberties Union of Florida, said donors are attracted to the initiative campaign because it's a long-term, citizen-led effort to support a decision that should be in the hands of voters, not politicians.
"We're one of only four states that permanently disenfranchises those who have felony convictions from voting," Bailey said. "And it's a really antiquated law."
At least $9 million of the Florida campaign's $16 million war chest came from major donors out of state. That includes the Simons, Bondermans and a few familiar faces from the Ohio measure.
None of the billionaires who gave in Florida and Ohio agreed to comment.
A lawyer affiliated with an informal campaign to defeat the issue, Richard Harrison, did not return multiple requests for comment. But he argued in an opinion piece in the Tampa Bay Times last year that the initiative would "operate without regard to the seriousness of the crime, the severity of harm to the victims, or any of the other factors that one might reasonably want to consider."
Most of the billionaires contributed in their own names, although several spent it through nonprofits they founded. For example, Steyer's NextGen Climate Action, part of his NextGen America network, has spent roughly $10 million on two measures to boost renewable energy in Nevada and Arizona. NextGen has provided nearly all of the funding for the campaigns.
"This is all a vanity project for him," said Benson, the spokesman for Arizonans for Affordable Electricity, which opposes the measure in his state. "His primary objective is to set himself up to run for president."
Arizonans for Affordable Electricity is one of four groups opposing the measure, all of which are funded by Arizona utilities. Two of the utilities backing the other groups are subsidiaries of Canadian company Fortis.
NextGen America spokeswoman Aleigha Cavalier said the group was pushing the state measures because the Trump administration thwarted its work at the federal level to fight climate change. She said the group reached out to state partners early on, and together they came up with the idea for the initiatives.
"The notion that this is just because Tom Steyer is running for president is a little absurd, to be honest. We've been doing this stuff for years," she said. "The whole point of doing a ballot initiative is so that the people have a say, not the wealthy individuals."
Soros, who's garnered notoriety for his hefty donations to various liberal causes, gave more than $5 million to nine initiative campaigns in nine states this year through his politically active nonprofit, the Open Society Policy Center, according to Bill Vandenberg, who helps direct the Open Society Foundations' giving in the states.
"We've taken an interest in places around the country where the issues reflect our long-standing priorities," Vandenberg said. "We see our involvement as a great way to help ensure that all voices in a community are heard, not just those of the rich and powerful."
The Soros funding includes $400,000 to back a measure in Maine that would raise taxes to pay for in-home care for seniors.
"We fully expect that we're going to be outspent by out-of-state money," said Newell Augur, a lobbyist for the Home Care and Hospice Alliance of Maine and the chairman of the group fighting the measure.
Augur said he believes outsiders are pushing the initiative in Maine because the state requires relatively few signatures — roughly 61,000 — to put a measure on the ballot, allowing groups to easily test voters' appetite for a new policy.
"We're a cheap date," he said.
A spokesman for the Maine People's Alliance, which gathered signatures for the initiative, said the wealthy corporations opposing it have vested interests in the status quo.
"This is a grassroots, Maine-based initiative," said spokesman Mike Tipping. "We're happy to get support from people and advocates across the country that support these issues."
The Alliance received roughly half its funding for the measure campaign from out of state, but Tipping said the group has 32,000 local members and thousands of small-dollar donors.
Texas billionaires John and Laura Arnold are backing four measures inColorado, Michigan, and Utah with more than $1.1 million from their Action Now Initiative. The measures would allow independent commissions to draw political districts instead of the states' legislatures.
Action Now Initiative CEO Sam Mar said in a statement that the group is supporting grassroots initiatives. The measures have drawn little organized opposition, other than an unsuccessful effort in Michigan to persuade the courts to remove the initiative from the ballot.
(Laura and John Arnold are donors to the Center for Public Integrity. Open Society Foundations, which Soros funds, and the Ford Foundation were previously donors to the Center. More details on our funders.)
And this year California billionaire Henry Nicholas is continuing his quest to have every state pass crime victims' rights laws named after his murdered sister Marsy. He's already spent $45.1 million of his own money and his foundation's to push the Marsy's Law measure in Florida, Georgia, Kentucky,Nevada, and Oklahoma. The proposal is also on the ballot in North Carolina, but the campaign there has not yet recorded any contributions.
His efforts in past years have already led to laws in five states. Nicholas and his foundation did not respond to a request for comment, but he is quoted on his foundation's website saying that Marsy's law would "provide for a more compassionate justice system for crime victims." Among other things, it would allow crime victims to be heard in court, notify them of all judicial proceedings, protect them from defendants, and provide restitution.
The ACLU, which is opposing the measure in various states, has said that its provisions can undermine the presumption of innocence for defendants.
Bucking the trend
Not all billionaires gave to states far afield. Before his death on Monday, Microsoft co-founder Paul Allen had pitched in to help the campaign for a gun control measure in his home state of Washington that would limit certain gun purchases to buyers who are at least 21 years old and undergo additional background checks, waiting periods, and safety training.
"Initiative 1639 is a reasonable and necessary measure that will improve the safety of our schools and our communities, which is why I have contributed $1.2 million to the campaign," Allen said in an email to the Center for Public Integrity earlier this month.
The National Rifle Association and other opponents did not respond to requests for comment, but NRA Washington State Director Keely Hopkins called the initiative an "attack on every law-abiding citizen's constitutional rights" in a press release.
Most of the billionaires gave to left-leaning causes, such as boosting renewable energy in Arizona or protecting salmon in Alaska. That's not surprising, said Ballotpedia's Altic, since the initiative process is most commonly used by the party out of power, and Republicans control both the legislatures and governors' mansions in 26 states.
But at least two billionaires gave to conservative "no" campaigns this year.
And Republican megadonor Richard Uihlein, who lives in Illinois, gave $10,000 to oppose a Massachusetts law up for a vote that prohibits discrimination based on gender identity in public venues.
Neither conservative donor responded to requests for comment.
Another billionaire, Boston-based investor Seth Klarman, gave $200,000 to the Massachusetts campaign to keep the anti-discrimination law.
"All human beings deserve the same basic protections," Klarman said in an email. "I have faith that a majority of people share my belief, and will vote Yes on 3 to protect the rights of transgender people."
In South Dakota, outsider money in ballot measures has so angered Speaker of the House Mark Mickelson that he penned his own initiative. The Republican is leading a campaign to ban out-of-state contributions to ballot measure efforts in his state, where politicians are still debating a 2016 measure backed by a national group that sought to tighten lobbying and campaign finance rules.
The measure passed, but was overturned by the Legislature the following year. Now the same national group is behind a similar ballot campaign to again tighten ethics rules and create a new government accountability board — but this time in the form of a constitutional amendment, so that the Legislature can't repeal it.
"I'm sick and tired of liberal political groups and out-of-state businesses treating South Dakota like it's a political playground," Mickelson said. "My goal is to send all those people that don't live here a message: Go somewhere else."
Critics have said his proposed ban on out-of-state funding is unconstitutional.
"If they want to file and fight it in court, we'd be happy to see them there," Mickelson said. "But hopefully they just determine they can go screw around in Idaho or some other state."
Local or not?
For Zuckerberg, part of the motivation for getting involved in Ohio's Issue 1 may be rooted in his 30-state tour last year, which included a sit-down with a group of recovering heroin addicts in Dayton. Later in the tour, Zuckerberg spoke emotionally about the experience.
"The biggest surprise by far has been the extent of the opioid issues," he said. "It is really saddening to see."
Supporters of Issue 1 said the measure has the backing of a coalition of local groups wanting to solve local problems, not just the support of Zuckerberg and Chan.
"This has been a three-year effort in Ohio started by faith leaders and community organizers and people who have just had enough of our incredibly high rates of incarceration and our incredibly high rates of addiction," said Amy Hanauer, the executive director of Policy Matters Ohio, a liberal think tank. "It's a homegrown effort."
But a close look reveals a somewhat more complicated history.
The measure got onto the ballot with the help of the national Alliance for Safety and Justice, a project of the liberal nonprofit Tides Center based in California that does not reveal its donors. The Alliance had previously spearheaded the passage of California's Proposition 47, which shrank many criminal charges from felonies to misdemeanors.
In 2015, it approached the Ohio Justice and Policy Center, which was already working on shrinking Ohio's prison population, according to the Ohio group's deputy director Stephen JohnsonGrove.
And Soros' Open Society Foundation gave more than $6 million in 2016 and 2017 to seven of the 26 nonprofits that make up the Ohio Organizing Collaborative, which also worked to get the measure on the ballot.
The Collaborative members and partners have also taken in more than $10 million from the liberal, New York-based Ford Foundation since 2015.
Once the Ohio measure was ready for the ballot, another $1 million came from a charity endowed by Facebook co-founder Dustin Moskovitz and his wife, Cari Tuna, who also live in California.
All told, according to the Center for Public Integrity's analysis of state records, Ohio donors have given just 6% of donations to the committee supporting the ballot measure.
Neiman Marcus' multimillion-dollar Christmas list is back, and it's more extravagant than ever.
The retailer has released its 2018 Christmas Book, an annual collection of suggested gifts from the luxury department store.
One major highlight of the Christmas Book is its "Fantasy Gifts" section, which offers billionaires who have everything the chance to buy one-of-a-kind luxury items, travel packages, and experiences that cost thousands — and even millions — of dollars.
Neiman Marcus is careful to highlight its philanthropic efforts alongside the decadence. Between $10,000 and $50,000 of every Fantasy Gift purchase is donated to The Heart of Neiman Marcus Foundation, which funds art programs across the United States.
See the most expensive gifts on the 2018 Fantasy Gifts list:
A larger-than-life animal sculpture by Bjorn Okholm Skaarup
Internationally acclaimed artist Bjorn Okholm Skaarup, whose work is on display in New York City's Lincoln Center, will cast a family pet or favorite animal in bronze. You'll fly to Florence, Italy, to spend time with the sculptor at his foundry, see his most famous works, and finalize the details of your custom sculpture.
Yours & mine ultimate clubhouses
Price: $250,000 each
The ultimate clubhouse includes two 10' by 12' backyard retreats by Studio Shed and Christina Simon of Mark Ashby Design. There are two houses: The Virtue House and The Vice House.
The Virtue House has a white exterior and is a space for self-care, alone time, reflection, meditation, pampering, and centering.
The Vice House has a black exterior and a clubhouse feel, with cigars and a humidor provided by Cornelius & Anthony, cocktail glasses, vinyl records, and more.
Collaborate with costume designer Colleen Atwood on a one-of-a-kind outfit inspired by "Fantastic Beasts: The Crimes of Grindelwald"
Spend the day collaborating with costume designer Colleen Atwood on a one-of-a-kind outfit inspired by "Fantastic Beasts: The Crimes of Grindelwald." The package includes lunch and a collaborative design session with Atwood, a costume fitting, and a photo op to commemorate the experience.
You will also receive an autographed movie poster, "Fantastic Beasts" wands from The Noble Collection, and a collection of three HarperCollins "Fantastic Beasts" movie tie-in books.
See the rest of the story at Business Insider
Children of billionaires have access to a world that many can't even begin to fathom.
Some, like Jennifer Gates, daughter of Bill Gates, and Eve Jobs, daughter of the late Steve Jobs, use their fortunes to pursue their passions — like schooling (both went to Stanford) and competing as equestrians.
Richard Branson's daughter, Holly Branson, takes after her dad and loves to spend her money on experiences and adventures rather than material objects.
Others use their fortunes a little more lavishly — think: vacations around the world, exploring the seas via yachts, closets stocked with designer clothes, and partying it up in the city. Tiffany Trump and Alexa Dell both have a taste for finer fashion and seeing the world, while Larry Ellison's son David loves to get around in style, whether it's via jet or snowboard.
Below, see some of the outrageous ways in which the children of billionaires spend their parents' billions.
Jennifer Gates, daughter of Bill Gates, recently graduated from Stanford University, where undergraduate tuition costs $50,703 for the 2018-2019 school year.
Gates loves to travel. Her Instagram feed shows she's been everywhere from Lake Como, Italy, to Barcelona to Australia.
Sometimes, she even charters a yacht during her trips.
See the rest of the story at Business Insider
Indeed, according to a study by UK job site Adview, one in eight of the Forbes 400, which are the 400 richest billionaires in the US, are college dropouts. They came to this conclusion by looking at the 362 billionaires with publicly available education information; 44 were dropouts.
That follows a similar analysis by Forbes. In 2017, they found that 16% of the billionaires on their list didn't have a bachelor's degree.
Quite a few wildly successful entrepreneurs managed to hit it big without a college degree — like Microsoft cofounder Paul Allen, Dell founder Michael Dell, Apple cofounder Steve Jobs, Oracle cofounder Larry Ellison, Spotify cofounder Daniel Ek, Nasty Gal founder Sophia Amoruso, DropBox cofounder Arash Ferdowsi, to name a few.
From that list, it seems like having the guts to eschew the typical path of a college education, and the average debt of $17,126 per graduate, coincides with hitting it big in the business world.
Investor Peter Thiel apparently agrees; he launched an on-going program in 2011 that awards $100,000 to young entrepreneurs who want to drop out of school. The Thiel Fellowship website summarizes the dropout ethos by positioning college as an impediment rather than an area of growth: "College can be good for learning about what’s been done before, but it can also discourage you from doing something new."
Still, you should probably get a degree
Experts really don't recommend you drop out of college.
"There are always going to be the Jay-Zs of the world. There's going to be the Kobe Bryants. There's going to be the Mark Zuckerbergs, the people that drop out of college," Scott Galloway, professor of marketing at NYU Stern, previously told Business Insider.
"You should assume you're not that person and go to college," Galloway said.
While quite a few successful entrepreneurs and billionaires did drop out, the vast majority have degrees. What's more is that those degrees are from prestigious colleges. Harvard, Stanford and the University of Pennsylvania are the top three alma maters for American billionaires, totaling 326 billionaire alum.
Researchers Jonathan Wai and Heiner Rindermann found that 94% of US leaders, including top journalists, politicians, and CEOs, attended college. Half of them attended what they defined as an "elite school,"compared to 2-5% of the overall US population.
Wai and Rindermann emphasized in a piece for The Conversation that few of these US leaders came from disadvantaged backgrounds. Meanwhile, many of the most famous college dropouts happen to be white men with highly-educated parents who could be safety nets.
"Perhaps in the future, college may not be as important to employers," the researchers wrote. "But for now, college dropouts who rule the world are rare exceptions – not the rule."
The following is a transcript of the video.
What we see is that the average GPA, college GPA of American millionaires is actually 2.9.
So Karen Arnold did research at Boston College looking at the success levels of valedictorians. And, In general, high school valedictorians do well but they don't actually reach the highest level of success metrics. They don't become the billionaires. The people who run the world in general.
And that's because what the research found was that school teaches you to comply with rules. So valedictorians often go on to be the people who support the system, they become a part of the system, they don't change the system or overthrow the system.
And so what we see is that the average GPA, college GPA of American millionaires is actually 2.9. And while valedictorians generally score high in the personality trait of conscientiousness. What you see among the millionaires with their 2.9 GPAs is they're known for grit.
Maybe they don't comply with rules that well but they stick with goals over the long term. And that how they do really well. And sometimes they don't play by the rules, sometimes they do things differently. Because in school rules are very clear in life rules are not so clear.
So a certain amount of not playing by the rules is advantageous once you get out of a closed system like education.
For the ultra-wealthy, traveling the world is nothing new — but now they're bringing their luxurious homes along with them.
The richest people in the world can now buy permanent luxury apartments on Utopia, a 971-foot long cruise ship that will travel the world for months at a time and stop for global cultural and sporting events such as the Olympics, Wimbledon, and Carnival in Rio de Janeiro.
The floating residences cost between $4.4 million and $36 million — and many of the largest apartments are already purchased, David Robb, founder and chairman of the Utopia project and Harvard Business School alum, told Business Insider. Utopia is set to launch in early 2019.
"We describe it as the largest private yacht in the world," Robb said. "Cruise ships are built to last approximately 25 to 30 years. We're building Utopia to a 100-year specification. There's nothing like that in the world."
Robb said the team went to great lengths to design open floor plan kitchens so that "someone with a beautiful apartment in New York would say, 'This kitchen looks just like what I have in my luxury apartment,'" he said. "[But] you can look out at the ocean. You can be preparing drinks while you're watching the islands go by outside. "
The ship's 190 apartments come in a variety of sizes and floor plans, ranging from about 1,500 square feet up to 6,200 square feet. Every bedroom has an ocean view, Robb said.
Robb noted that they told their naval architects that they wanted the ship to look "like a gorgeous luxury apartment in Central Park South."
"It has to be elegant and timeless," he added. "We can't be chasing fads because this is going to last a long time. We also told the architects that if it looks like a cruise ship anywhere on the inside, they're all fired."
Entertainment on board the Utopia will include a theater, a nightclub, jazz lounges, a casino, an art gallery, and a putting green. Residents will have plenty of ways to stay fit aboard the ship, including a walking track, a complete gym, multiple swimming pools and a multi-deck waterslide, paddle tennis, and fitness classes.
There will also be a luxury boutique hotel on board with 160 rooms so residents can invite in-laws, children, grandchildren, and other guests on board without having to invest in a larger apartment.
Robb said most of the buyers so far are business people and philanthropically-minded individuals, including artists and fine art collectors.
"I think what [Utopia] does is attract people who want to find something unique that they wouldn't otherwise see in a normal travel experience," Robb said. "You can't buy experiences. They're going to places and doing it in a way they wouldn't otherwise."
Utopia is being created by some of the same team that developed The World, a similar condo cruise ship launched in 2002 that only accepts buyers with at least $10 million in assets, according to Bloomberg. But Robb says Utopia has improved upon The World in terms of design, comfort, and economics for the residents.
Robb said that with Utopia, they've provided "the ultimate answer"for people who want to see the world but don't want to abandon the luxuries and comforts of home.
"That's kind of a revolutionary concept, traveling to remote parts of the world and having all of the infrastructure that you have at home," he said.
Beyond its residential focus, Utopia sets itself apart from traditional cruise ships by traveling the globe in one direction instead of making round trips in and out of ports. The ship will also stay in one port for up to a week as opposed to most cruise ships that stop for fewer than 24 hours.
"The most luxurious way to travel, I think, is to go into the heart of the country, to get out of the big cities and see what the countryside's like and how people really live," Robb said. "That's what we'll be able to do with this kind of itinerary, and that's unique."
October was a rough month for billionaires in the tech sector, who saw their net worth plummet as stocks took a hammering.
According to Bloomberg data, the CEOs and founders of the most popular tech companies "FAANG+BAT" lost $61 billion in October.
The tech-heavy Nasdaq index plunged 9.2%, posting its worst month since the financial crisis.
And among the hardest hit were the "FAANG+BAT" stocks — Facebook (-7.7%), Apple (-3.1%), Amazon (-20.2%) Netflix (-19.3%), Google (-9.8%), Baidu (-16.9%), Alibaba (-13.6%) and Tencent (-14.1% in Hong Kong).
The list below provides details of the estimated net worth of some of tech's richest CEOs and founders:
Reed Hastings — CEO and cofounder of Netflix
Rank on Bloomberg Billionaire's Index: 463
Net worth on October 31: $3.9 billion (-19% from $4.8 billion at the end of September)
Holdings in Netflix: $1.7 billion
Robin Li — CEO and cofounder of Baidu
Rank on Bloomberg Billionaire's Index: 82
Net worth on October 31: $13.6 billion (-16% from $16.1 billion at the end of September)
Holdings in Baidu: $13.4 billion
Laurene Powell Jobs — wife of the late Apple cofounder Steve Jobs
Rank on Bloomberg Billionaire's Index: 35
Net worth on October 31: $21 billion (-3% from $21.6 billion at the end of September)
Holdings in Apple: $8.5 billion
See the rest of the story at Business Insider
The number of billionaires in the world may already have been pretty impressive but it just keeps on growing.
According to the 2018 edition of UBS and the PwC's Billionaires Report, there were 2,158 people to join the ultra-rich club last year, up from 1979 in 2016. Of these, only 11% are women.
The total wealth among billionaires has also grown from 19% in 2017 to a record total of $8,900 billion. China's growth in wealth has been particularly impressive, with a rise of 39% recorded last year, against 12% on the whole of the American continent and 19% in Europe.
Billionaires have on average just over $4.1 billion each. Of the 332 new businesses recorded in 2017, 119 are independent contractors, 89 of which are from China. Among these neo-billionaires, you can find "innovators involved in everything from blockchain and lending to genomics and green energy," according to the study.
These are the 19 countries with the most billionaires in the world, according to UBS and PWC.
According to UBS and PwC, there are now 30 billionaires in Thailand — that's a 43% increase in the number of billionaires since the previous year.
The ranking shows there are currently 32 billionaires in Sweden, which equates to a 3% increase in the quantity of billionaires living there compared with the preceding year.
14. Taiwan (joint with Japan)
Following on from the previous year, Taiwan saw a 13% increase in the number of billionaires living in the country — there are 35 billionaires living there presently.
See the rest of the story at Business Insider
San Francisco billionaires are warring over a controversial ballot measure that would tax the city's largest corporations to fund services for the homeless.
In late October, Salesforce chairman Marc Benioff came out in support of the measure, known as Proposition C, claiming that homelessness was an even bigger threat to his business than a "small tax."
"This crisis reminds us that business does not exist in a bubble," Benioff wrote in a New York Times editorial. "Companies can truly thrive only when our communities succeed as well."
If Prop C is passed on Tuesday, it would raise taxes on gross annual receipts — or total income, before subtracting costs or expenses — for the top 1% of large corporations in San Francisco. These taxes could garner an additional $300 million for programs like mental health services or shelter beds for the homeless. Half of the funds will also go toward the construction and renovation of 4,000 affordable homes.
Both Square CEO Jack Dorsey and Stripe CEO Patrick Collison worry that the proposition unfairly targets businesses that are much smaller than Salesforce.
According to United Nations Special Rapporteur Leilani Farha, the city's lack of taxation is "part of the problem."
In January, Farha went on an unofficial mission to explore homeless encampments in San Francisco and Oakland. There, she encountered disturbing sights of rats digging through mud and streets littered with trash, feces, and discarded needles. The conditions prompted her to label San Francisco's crisis a "human rights violation," equal to some of the poorest parts of Delhi and Mumbai.
"Since I've been rapporteur for the last four years, I've had three experiences that shook me to my core,"Farha told Business Insider. "One of them was in San Francisco."
Because Farha sees housing as a human right, not a commodity, she said it's up to the government to solve the problem. Under international human rights law, governments are required to take reasonable steps to address human rights' need using the "maximum available resources." That includes proper taxation, Farha said.
"Cities and states and national governments have less money than they used to," she said. "They need more money, and the only way they can get more money is through taxation."
"People always say, 'Oh we're going to build our way out of the housing problem,'" she adds. "But it's not always that there isn't [housing] stock. It's that the stock that's available is being eaten up by investors right, left, and center."
Though Farha doesn't point the finger exclusively at tech firms, she does feel they should be willing to surrender a small portion of their wealth.
Benioff's editorial in the Times, she said, was an example of that. "I find it very helpful that he's come out [in support of a homelessness tax]," she said.
While some have criticized the tax as an attempt to throw money at a structural problem, Farha said money is critical to identifying and addressing the root causes of homelessness — namely, a lack of affordable homes.
"Money is part of the equation here," she said. "Political will is part of the equation, too."
Forget penthouse views and rooftop pools. The ultra-wealthy are shelling out up to $500,000 for an unexpected amenity: luxurious panic rooms complete with flat-screen TVs, high-end décor, and even bars.
"Panic rooms have become more popular, particularly in London, especially with international clients from the Middle East and Russia, where they are prevalent," Richard Westell, commercial sales manager for Safe and Bolt Co. and Opulent Safes, companies that make and install safes, vaults, and panic rooms, told Mansion Global. "These people want to replicate what they have in their other houses."
In New York City, some members of the urban elite have built panic rooms into opulent homes such as an $88 million Upper East Side mansion that the New York Times called an "urban fortress." Internationally, Business Insider Australia reported in February 2018 that American billionaire Peter Thiel was building a panic room into his $4.8 million house in New Zealand.
Of course, safety is still paramount in these fancy safe rooms, which are made of blast-proof and bulletproof material. But some have decorated their panic rooms to look like a 1920s speakeasy and or a Ralph Lauren catalog, as Chris Cosban, the owner of New York-based Covert Interiors, which makes luxury panic rooms for the elite of New York City and the Hamptons, told Mansion Global.
These luxurious panic rooms cost between $50,000 and $550,000 for the basic armored room, and more for the furnishings and décor, according to Mansion Global.
Interest in luxe panic rooms has spiked as mass shootings become more and more prevalent, said Chris Acevedo of Panic Room USA, a panic room firm based in Parkland, Florida.
"The volume of our business increases commiserate to the increase in gun violence," he told the site.
After decreasing for years, homicides and suicides that involve guns have been on the rise, according to recent data from the US Centers for Disease Control and Prevention.
DON'T MISS: Russian billionaire Roman Abramovich owns the second-largest yacht in the world and a customized airplane with a 30-person banquet hall — see how else he spends his fortune of at least $11 billion
Michael Dell is once again making headlines as he tries to take his company public again in an unusual and controversial way.
Instead of an IPO, Dell wants to buy the "tracking stock" of VMware for a combo of cash and Dell's stock. The tracking stock was created when Dell bought VMware's majority stakeholder EMC as part of that mega $67 billion deal. VMware is publicly traded and the tracking stock gave EMC investors extra value for their portion of VMware's equity, to encourage them to approve Dell's offer for EMC, which they did.
The tracking stock is also publicly traded, separate from VMware's common stock. Buying the tracking stock with Dell's stock means Dell would instantly become into a public company again, without a traditional IPO.
But this deal initially earned the scorn of multiple hedge fund managers, who say Dell's offer for the tracking stock is too low.Dell has bowed to the pressure and offered investors more money ... a lot more money.
This deal has put Michael Dell back in the bullseye of his old nemesis Carl Icahn, who bought an 8% stake of the tracking stock and had threatened to sue if the offer isn't either dropped or raised. He wanted Dell to triple the offer, though Dell isn't raising his offer that by that much.
With an estimated net worth of $27.5 billion, Dell is one of the wealthiest people in the world. From his early career as one of the youngest CEOs of a Fortune 500 company until today, Dell is used to getting his way.
He was only 23 when his company had its IPO in 1988, and soon he was a billionaire.
Dell lives the extravagant life of a successful businessman as well, complete with all of the private planes, summer homes, and sweet rides you'd expect from a billionaire.
Michael Dell was born on Feb. 23, 1965, in Houston, Texas. He was fascinated with gadgets from a young age — when he was 15, he bought one of the first Apple computers and disassembled it to see if he could put it back together.
Source: Academy of Achievement
When he was in high school, he got a job selling newspaper subscriptions. After figuring out how to target an untapped customer base, he made $18,000 in just one year.
Source: Academy of Achievement
Though he was really only interested in computers, Dell entered the University of Texas at Austin as a pre-med student in 1983. He spent his spare time upgrading PCs and selling them from his dorm room, making $180,000 in his first month of business. Though he never came back for his sophomore year of classes, he returned to his dorm for a photo opp in 1999.
See the rest of the story at Business Insider
If you can afford to buy a private jet, you can likely afford to have it designed exactly how you want it. And these days, ultra-wealthy jet owners want the interiors of their planes to look less like a plane and more like their home or office.
Eric Roth, president of International Jet Interiors, which designs private jet interiors, told Business Insider that his clients want their everyday lifestyle being incorporated into the aircraft, rather than treating the two as something completely separate, as they used to.
"It used to be when you had a private jet, it had to look like a jet, feel like a jet, smell like a jet," Roth said. "So I had a certain lifestyle in Manhattan but when I went to my jet, it felt like my jet. Now, we're seeing those lines being blurred a little bit."
More of his customers are coming to him saying that they like how their home or office feels, and they want to extend that feeling and lifestyle into their aircraft.
"It doesn't stop at the office, it doesn't stop at the home. We're able to extend that general feeling," Roth said.
Some of the same materials and colors currently being used in residential interior design are popping up in the aviation space, he said. Instead of exotic wood veneers, for example, they're transitioning to composite wood veneers, which give a more contemporary look.
"[There's] less grain pattern, much more uniformity in the grain and color, so it becomes more of a backdrop as opposed to the focal point," Roth said.
Jet owners are starting to want cleaner lines and cooler color tones. They want simplicity: fewer details, but "the details that we incorporate must make a statement," Roth said.
They also want to be able to get a good a night's sleep like they do at home. While some jets have separate bedrooms, others have chairs that can be converted into a sleeping arrangement. But Roth says his high-powered clients don't want to feel like they're sleeping on a couch.
"We're creating custom mattresses and custom bedding for them, all to fit their aircraft," Roth said. "So when they do take advantage of these long-range flights — I've got plenty of clients that go to Shanghai or Hong Kong or the Middle East — they want to be well rested."
Some private jet owners have taken luxury to new heights in their aircraft by installing elements such as multimedia theaters, skylights, and heated marble floors.
It shouldn't be too surprising that one of the wealthiest people in the world also has an insanely extravagant home.
It took Gates seven years and $63 million to build his Medina, Washington estate, named "Xanadu 2.0" after the fictional home of Charles Foster Kane, the title character of "Citizen Kane." Medina, a suburb of Seattle, is also home to Bezos, making it home to some of the wealthiest people on the planet.
At 66,000 square feet, the home is absolutely massive, and it's loaded to the brim with high-tech details.
We've rounded up some of Xanadu 2.0's most over-the-top features here.
It's worth at least $127 million today.
It has 7 bedrooms and a whopping 18.75 bathrooms, according to public records.
Half a million board-feet of lumber was needed to complete the project.
The house was built with 500-year-old Douglas fir trees, and 300 construction workers labored on the home — 100 of whom were electricians.
A high-tech sensor system helps guests monitor a room's climate and lighting.
When guests arrive, they're given a pin that interacts with sensors located all over the house. Guests enter their temperature and lighting preferences so that the settings change as they move throughout the home. Speakers hidden behind wallpaper allow music to follow you from room to room.
See the rest of the story at Business Insider
In fact, there are 2,208 billionaire individuals across 72 countries for a combined total of $9.1 trillion, according to Forbes. But what about the world's billionaire families?
Bloomberg ranked the top 25 families with the richest fortunes across the globe — together, they possess $1.1 trillion in wealth from retail industries, media conglomerates, agribusiness companies, tech giants, and more.
Bloomberg determined its ranking based on net worth figures from June 15, 2018. It didn't take into account first-generation fortunes, fortunes controlled by a single heir, or fortunes derived primarily from the state. For the purposes of this list, families who wealth stems from a joint company or enterprise are being considered as a single entry.
From the Ferrero family whose $22.9 billion fortune comes from Nutella to the Walton family whose $151.5 billion fortune comes from Walmart, see below for the 25 richest families in the world, ranked.
SEE ALSO: The 25 richest American families, ranked
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25. The Ferrero family
Net worth: $22.9 billion
Source of wealth: Ferrero Group
The Ferrero family built its fortune on a chocolate confectionary empire. Ferrero Group's roots date back to 1940s Italy when it created what is now known as Nutella. In 2018, it acquired US Nestle's candy business.
24. The Lauder family
Net worth: $24.3 billion
Source of wealth: Estée Lauder
In 1947, the Estée Lauder brand was born. Today, the company, which includes 30 brands of makeup including MAC and Clinique, generates $12 billion in revenue from the sale of cosmetics and fragrances.
The Lauders are active philanthropists, and sons Leonard and Ronald are major art collectors. Leonard donated $1 billion worth of paintings and sculptures to the Met. The family also owns a lot of real estate.
23. The Hearst family
Net worth: $24.5 billion
Source of wealth: Hearst Corporation
About 67 family members share the fortune that William Randolph Hearst created when he took over the San Francisco Examiner in the late 1800s.
Soon after, Hearst acquired other newspapers and forayed into radio and TV, creating the foundation for today's media giant, Hearst Corporation, which owns several newspapers, nearly 300 magazines, TV and radio stations, and stakes in cable TV channels.
See the rest of the story at Business Insider
A French luxury brand is betting that the world's wealthiest people will pay a lot for a fancy bottle of perfume.
A bottle of fragrance from Morreale Paris' "Le Monde sur Mesure" line comes encrusted with diamonds, rubies, and gold, and it costs between $1.5 million and $20 million. Each scent and bottle is customized for the individual client.
"Our clientèle is mostly composed of wealthy art and jewel collectors as well as fragrance enthusiasts," the brand's creative director, Maxime Rançon, told Business Insider. "'Le Monde Sur Mesure' is not only a fragrance, it is a jewel, a story, a precious piece of art. Our clients ... come to us for the House Morreale to create a unique and precious piece of art bespoke that only very few people on this planet can [have] access to."
Rançon said they've sold one $1.5-million-bottle so far — with gold "armor" and encrusted diamonds — to a family located in the Middle East who wishes to remain anonymous, and they're in conversation with another potential buyer.
Each bottle takes more than 35 people up to a year to make, Rançon said, and the scent is unique to each client. The client can either choose from an exclusive creation by Morreale — which would only be used once — or they can work with Morreale to create a scent completely from scratch.
Rançon explained that "every bottle design is different depending on the client, every bottle comes with a different piece of jewelry, a different armor, different stones, etc… which makes each piece truly unique on the outside and on the inside."
Society Group, a real estate PR firm that sells multimillion-dollar homes with Hollywood trailers and Instagram parties, will exhibit the fragrance at luxury properties in Los Angeles starting in January, at "private events for millionaires and billionaires," a representative for the company told Business Insider.
But before an interested buyer can get a bottle of this exclusive perfume, they must fill out an online application form.
"The questionnaire means that we want to know our clients, who they are and what is their impact on our world," Rançon said. And, he noted, 25% of the proceeds from each perfume sale go to charity.
Those who buy a bottle of the multimillion-dollar fragrance are invited to fly around the world with the company during the process of selecting ingredients and creating the unique bottle — in Morreale's private jet.
"The process of creation is a journey of the body and the spirit around the world searching for the rarest natural treasures of this planet," Rançon said. "... The experience is an awakening: Now that you've seen the world, you can own it. You deserve it. Welcome home."