- 22-year-old Kylie Jenner, the world's youngest "self-made" billionaire, just sold a 51% stake in her namesake brand, Kylie Cosmetics, for $600 million to Coty Inc., according to The Wall Street Journal.
- In March, Forbes estimated that Kylie Cosmetics was worth $900 million. That plus the cash she pulled in from the business brought her to billionaire status, Forbes said.
- Now, the $600 million deal with Coty values the company at $1.2 billion.
- Here are all the ways Jenner makes her millions, from Kylie Cosmetics to TV to product endorsements.
- Visit Business Insider's homepage for more stories.
Kim Kardashian West might be the most prominent of the Kardashian-Jenner clan, but Kylie Jenner is by far the richest.
According to The Wall Street Journal, Jenner sold a majority stake in her cosmetics company to beauty conglomerate Coty Inc. for $600 million, valuing the company at $1.2 billion. She will, according to The Journal, continue to be the face of the company; the deal is expected to close late next year.
Jenner, now 22, was named the world's youngest self-made billionaire at 21 years old in March, mostly thanks to Kylie Cosmetics. The next-wealthiest member of the Kardashian-Jenners is Kim Kardashian West, who's worth an estimated $370 million.
Many have criticized Forbes' decision to call Jenner "self-made," saying she was born into wealth and privilege. In February, Jenner responded to the backlash in an interview with Paper magazine, saying, "The self-made thing is true" and adding that her parents "cut her off at the age of 15."
Jenner has built up a cosmetics empire, starred alongside her family in "Keeping Up with the Kardashians" as well as in her own spin-off show "Life of Kylie," started a clothing line with her sister, and made millions promoting products on Instagram.
Here are all the ways Jenner has amassed her fortune.
SEE ALSO: Every member of the Kardashian-Jenner family, ranked by net worth
DON'T MISS: Kylie Jenner just agreed to sell a majority stake in her makeup company for $600 million
Kylie Jenner, 22, is the world's youngest "self-made" billionaire, according to Forbes.
Source: Forbes
Forbes estimated that Jenner's company, Kylie Cosmetics, was worth $900 million in March.
Source: Forbes
Jenner's first job was on reality TV show "Keeping Up With The Kardashians." She was 9 years old when the first episode aired and the show is now airing its 17th season.
Source: Business Insider
The family collectively earns about $30 million per season of the show, according to their most recent contract, but it's unclear exactly how much each member makes.
Source: Business Insider
Jenner also briefly starred in her own spin-off show, "Life of Kylie," in 2017.
Source: INSIDER
In 2013, when Jenner was 15, she and her sister, Kendall, launched a clothing line called Kendall + Kylie for PacSun.
Source: CheatSheet
The brand has since expanded to be sold wholesale to 390 locations in the US, including Nordstrom, Topshop, Amazon, and Bloomingdale's, and 975 worldwide.
Source: Women's Wear Daily
Jenner makes the bulk of her fortune through Kylie Cosmetics.
Source: Forbes
The company originally launched as Kylie Lip Kits, not long after Jenner admitted to getting "temporary lip fillers," in 2015.
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Source: INSIDER
The company sold more than $630 million worth of makeup in its first two years, including an estimated $330 million in 2017.
Source: Forbes
The manufacturing, packaging, and sales of Kylie Cosmetics products are all outsourced to private companies, including Seed Beauty and Shopify.
Source: Forbes
And the financial and public relations aspects of the brand are handled by Kardashian-Jenner matriarch and Kylie's mother, Kris Jenner, in exchange for a 10% management fee.
Source: Forbes
In 2018, the company's revenue grew 9% to an estimated $360 million, partially thanks to an exclusive distribution detail with beauty retailer Ulta.
Source: Forbes
Within six weeks of the products hitting Ulta stores, and after Jenner herself attended several launch events, Kylie Cosmetics had sold $54.5 million worth of products at Ulta.
Source: Forbes
In November 2019, The Wall Street Journal reported that Jenner sold a major stake in Kylie Cosmetics to Coty Inc. for $600 million, giving the company a $1.2 billion valuation.
Source: The Wall Street Journal
Much of Jenner's work on Kylie Cosmetics happens on social media. She frequently promotes the brand on her personal Instagram account.
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"Social media is an amazing platform," Jenner, who has 151 million followers on Instagram, told Forbes. "I have such easy access to my fans and my customers."
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Source: Forbes
Jenner also has lucrative endorsement deals with Puma and other brands.
Source: Forbes
She frequently endorses products on Instagram from brands such as Fashion Nova ...
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... SugarBearHair vitamins ...
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... and Adidas.
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A 2018 report from social media insights firm D'Marie Analytics found that a single Instagram post by Jenner is worth $1 million in advertising.
Source: INSIDER
Although she rarely posts on it these days, Jenner also makes money from her personal app, which launched in 2015 land made $105,170 on its first day. The app offers "an exclusive mix of free and premium paid content from Kylie's world, bringing you closer to her than ever before," according to its description.
Source: Tech Crunch
But it's clearly Kylie Cosmetics that's closest to Jenner's heart. She told Forbes last year she envisioned herself working there "forever" and that she would perhaps pass the business on to her daughter, Stormi, one day.
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Source: Forbes
Many have criticized Forbes deeming Jenner "self-made," saying she was born into wealth and privilege.
Source: INSIDER
Jenner, however, says "the self-made thing is true," citing the fact that her parents "cut her off at the age of 15."
Source: INSIDER
Jenner became a billionaire at a younger age than Facebook CEO Mark Zuckerberg, who was 23 when he hit that mark.
Source: INSIDER